Reciprocal relationships can strengthen or damage your own company. Image courtesy of ImageLibrary.com
With the recent announcement of Sears and other companies dropping Ivanka Trump’s product line, we can see how branding can take a big hit when attempting to influence buyers on the wrong platform.
Besides raising eyebrows with the ethics committee, KellyAnne Conway mixed her paid position in office with an interview to plug the Trump line and it back fired.
Often the mix of politics, opinions, and brands can hurt even the biggest companies. A single comment, can initiate a boycott.
Ambercrombie and Fitch
When Fundraising Goes Wrong
Public relations departments know some of the best visibility for a brand can be found when a company offers to participate in a fundraising event. The media and public spotlight that company through many channels. In generally, one would think it’s a win-win situation. The company gets free publicity and a tax write-off, the cause gets to reach their goal and make everyone involved feel good, right? Unfortunately, that’s not always the case, such as When Politics and Branding Don’t Mix – The Chipotle Boy Scout Blowup.
Tips on Branding
Maintaining or creating a brand isn’t always easy. Yet, with help from public relations professionals and following a certain criteria, it gets better:
- Create a policy for employees on social media use in association with your brand
- Create a good environment with employees, consumers, and neighbors – word-of-mouth is still powerful
- Create guidelines for representatives when speaking on behalf of your brand
- Before engaging in reciprocal relationships, evaluate their SWOT analysis – people believe guilt by association
As seen in the Boy Scout/Chipotle situation, sometimes doing the right thing goes very wrong. But the more you scrutinize your business relationships, their actions, and their potential to harm your own brand, the better you’ll be in the long run.
A positive work environment = productive employees. Image courtesy of Strathmore Business School Blog.
Since this blog is dedicated to those who work toward good communication between business relationships, it’s important to touch upon being mindful of relationships already built.
For a company, this is not purely an effort that involves your possible consumers, vendors, and other business partners. It’s about looking at the core of your business and realizing the costs of losing a great employee because they were undervalued.
Many companies are making more profits than ever without rewarding the people who work the hardest. Even though they may have just pulled your business out of the red, your managers are forgetting who brought them back from the edge. Maybe your company is just maintaining. Either way, you can’t forget the people trying to keep you in business – your employees.
Upper Management Mistakes:
Everyone is different when it comes to learning and seeking out their favorite mode of communication. Image courtesy of Westinteractive.com
Are you looking at your stats and recognizing they are not that great? What could be the reason?
There are many variables to gaining an audience. This blog in itself has fewer viewers to my hobby blog. Why?
One big reason is that instead of interacting with my fellow peer experts via blog comments, I actually talk with them over the phone, meet with them in person, etc.
For what I teach – they already know. So, for me – the biggest effort needs to be interacting online with fellow social media bloggers/others on a consistent basis with a valuable message. When others seek out information and I offer a comment of value too, visitors may click on my site.
Choosing the Right Media
Today, people thrive on all sorts of platforms (channels of communication) to get their information. But studies have shown, that using the correct media for your blog/website can have major implications. It can produce more visitors or it can be detrimental. Continue reading