Branding Gone Wrong

Reciprocal relationships can strengthen or damage your own company. Image courtesy of ImageLibrary.com

Reciprocal relationships can strengthen or damage your own company. Image courtesy of ImageLibrary.com

With the recent announcement of Sears and other companies dropping Ivanka Trump’s product line, we can see how branding can take a big hit when attempting to influence buyers on the wrong platform.

Besides raising eyebrows with the ethics committee, KellyAnne Conway mixed her paid position in office with an interview to plug the Trump line and it back fired.

Often the mix of politics, opinions, and brands can hurt even the biggest companies.  A single comment, can initiate a boycott.

Examples:

Barilla Boycott

Ambercrombie and Fitch

When Fundraising Goes Wrong

Public relations departments know some of the best visibility for a brand can be found when a company offers to participate in a fundraising event. The media and public spotlight that company through many channels. In generally, one would think it’s a win-win situation. The company gets free publicity and a tax write-off, the cause gets to reach their goal and make everyone involved feel good, right? Unfortunately, that’s not always the case, such as  When Politics and Branding Don’t Mix – The Chipotle Boy Scout Blowup.

Tips on Branding

Maintaining or creating a brand isn’t always easy. Yet, with help from public relations professionals and following a certain criteria, it gets better:

  • Create a policy for employees on social media use in association with your brand
  • Create a good environment with employees, consumers, and neighbors – word-of-mouth is still powerful
  • Create guidelines for representatives when speaking on behalf of your brand
  • Before engaging in reciprocal relationships, evaluate their SWOT analysis – people believe guilt by association

As seen in the Boy Scout/Chipotle situation, sometimes doing the right thing goes very wrong. But the more you scrutinize your business relationships, their actions, and their potential to harm your own brand, the better you’ll be in the long run.

 

 

 

 

Company Relations: How to Lose or Keep a Great Employee

A positive work environment = productive employees. Image courtesy of Strathmore Business School Blog.

A positive work environment = productive employees. Image courtesy of Strathmore Business School Blog.

Since this blog is dedicated to those who work toward good communication between business relationships, it’s important to touch upon being mindful of relationships already built.

For a company, this is not purely an effort that involves your possible consumers, vendors, and other business partners. It’s about looking at the core of your business and realizing the costs of losing a great employee because they were undervalued.

Many companies are making more profits than ever without rewarding the people who work the hardest. Even though they may have just pulled your business out of the red, your managers are forgetting who brought them back from the edge. Maybe your company is just maintaining. Either way, you can’t forget the people trying to keep you in business – your employees.

Upper Management Mistakes:

Continue reading

Are You Using the Right Media for Your Audience?

Everyone is different when it comes to learning and seeking out their favorite mode of communication. Image courtesy of Westinteractive.com

Everyone is different when it comes to learning and seeking out their favorite mode of communication. Image courtesy of Westinteractive.com

Are you looking at your stats and recognizing they are not that great? What could be the reason?

There are many variables to gaining an audience. This blog in itself has fewer viewers to my hobby blog. Why?

One big reason is that instead of interacting with my fellow peer experts via blog comments, I actually talk with them over the phone, meet with them in person, etc.

For what I teach – they already know. So, for me – the biggest effort needs to be interacting online with fellow social media bloggers/others on a consistent basis with a valuable message. When others seek out information and I offer a comment of value too, visitors may click on my site.
Choosing the Right Media
Today, people thrive on all sorts of platforms (channels of communication) to get their information. But studies have shown, that using the correct media for your blog/website can have major implications. It can produce more visitors or it can be detrimental. Continue reading

Six Tips for a Killer Hashtag Marketing Campaign

Use the wisdom from the successful! Thanks Social Examiner for sharing your tips!

socialmediabizuk

Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company s history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook 293,110 followers Twitter 143,000 followers, @RoamingGnome […]This post Six Tips for a Killer Hashtag Marketing Campaign first appeared on Social Media Examiner. Social Media Examiner – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/six-tips-killer-hashtag-campaign/

View original post

5 Tips for Running Successful Social Media Campaigns

Very helpful reminders are given by socialmediabizuk and the Social
Media Examiner – Great social media marketing places!

socialmediabizuk

Do you use social media campaigns to engage with your customers? Do you need tips on how to create more effective campaigns? Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid. In this article I ll share five tips for building and running […]This post 5 Tips for Running Successful Social Media Campaigns first appeared on Social Media Examiner. Social Media Examiner – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/successful-social-media-campaigns/

View original post

Tracking Email Readers

How SEO Social Media Email Marketing Work Together image courtesy of Nicholas Tart.

How SEO Social Media Email Marketing Work Together image courtesy of Nicholas Tart on FlickrCC.

Email Marketing can be powerful. But it is only effective when it gets to the right audience and they actually read it. But how do we know the email is read?

An Early Example of Catching a “Non-Reader”

Years ago, there were free email services that gave the ability of senders to see who had opened their emails. I personally used this option a few times when sending an email to my professors – just to see if they were actually going beyond reading the subject message.

I had to laugh when I would mention something to a professor about a message I sent and he pretended to read it – when I know he didn’t see the contents. At that point, I taught him that there are some services that show “read or not read”.  He was a great guy and conceded that he didn’t go beyond the subject line.  I bet he never tried to fudge reading an email again.

How Email Providers Have Changed Today

Continue reading