Drive More Traffic to Your Blog

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What Makes a Good Blog

Some people believe that if you post it…they will come. That’s just not the case. In order to drive more traffic to your blog, you need to take some easy but thoughtful steps:

1)      Read other people’s blogs. Take the time each night to find topics and bloggers who have piqued your interest and subscribe to them. You’d be surprised how reading interesting blogs can induce your own creative juices.

2)      Comment on other people’s blogs. When you truly give your view point within a comment, you’ll likely get feedback, including visits to your own blog.

3)      Try to write as often as possible, but don’t simply post words to fill space. Readers aren’t interested in meaningless posts. When you write on subjects that are compelling, people will comment, hit their like button or even subscribe to your blog.

What Makes a Newsletter Appealing?

By Debbie Morrow

Examination of a Corporate Newsletter

Critiquing ProTravel International’s newsletter called Travel Watcher

They use a simple white background template that uses columns for clean alignment and is easy to read. The banner title text is larger, in a different font than the rest of the text and is easily recognizable as the name of the newsletter.

The company logo (left, top) is clear who the newsletter is representing and what they do. With their word art emphasizing the letter “I”, it leads me to believe they are trying to show their readers they are important (by singling out the “I”).  This occurs with Apple products.

The newsletter is dated by month and is easily found on the top black border under the banner. It does not have a volume number. Other newsletters can be found within the corporate website with links to past monthly dated newsletters. Being a digital copy, there is no spine with additional information.

Unlike the non-promotional